How Can You Afford Creativity? - Season 1 Episode 1

Welcome to the very first convening of The Creative Consultants! In this inaugural episode, Matt (Chief Content Consultant) and Trudi (Chief Communication Consultant) dive deep into one deceptively simple question: How can you afford creativity? (Spoiler: The real question might be, how can you afford not to?)

From playful processes and conference parodies to champagne metaphors and radioactive bananas, Matt and Trudi explore why creativity isn’t just a nice-to-have - it’s a vital force for innovation, engagement, and impact in any organisation. They talk budgets, buy-in, ROI, and how creativity can sneakily become your most powerful tool for transformation.

It’s equal parts practical, philosophical, and slightly unhinged… in the best possible way.

• You’ll hear about:

• Why creativity often gets mistaken for “expensive fluff”

• The power of play in problem-solving

• How to Trojan Horse your way to genuine team buy-in

• The ripple effect of creativity across culture, leadership, and engagement

• The difference between painting a wineglass and creating meaningful momentum

💥 Whether you’re leading a team, shaping culture, or pitching big ideas - this episode is a must-listen for anyone who wants to make creativity work.

LINKS SHARED:

The importance of Creativity in the workplace: ⁠https://hrdailyadvisor.blr.com/2024/0...

Ideas are born in the field of play: ⁠https://www.sciencedirect.com/science...

Creativity’s bottom line: ⁠https://www.sciencedirect.com/science...